Shaped the app from the ground up: Designed solely end-to-end product design for Nutrition, Fitness, Sleep, Hydration, and Steps, creating scalable UX foundations that positioned the app for user growth, activation, and long-term engagement.
Pioneered Agentic AI Systems: Engineered a conversational AI coach using Rive and state-driven micro-interactions, replacing complex menus with intuitive, voice-first guidance that reduced cognitive load and accelerated engineering iteration cycles.
Turned insights into action: Conducted 1:1 interviews, surveys, and Playbook UX sessions; translated user behavior and feedback into product decisions that increased engagement and habit completion.
Simplified complex flows: Designed mobile-first interactions that turned multi-step routines into intuitive journeys, improving onboarding clarity, motivation, and feedback loops.
Visual overhaul with impact: Directed a full app redesign, creating a cohesive, gamified, and visually motivating experience aligned with user expectations.
Cross-functional orchestration: Collaborated closely with ~30 stakeholders including product, engineering, and leadership to align research, roadmap priorities, and design execution.
Data-informed iteration: Monitored Firebase, Google Analytics, and App Store Connect funnels, engagement time, downloads, usage to identify friction points; proposed UX optimizations to improve retention and feature adoption.
Created magical experiences at scale: Designed AR lenses and photo/video products that delighted thousands of guests across Walt Disney World, Disneyland, and Disney Cruise Line, with one AR lens ranking Top 10 in both creates and swipes at DLR.
Design system ownership: Responsible for designing and leading a comprehensive UX design system. Produced interaction framework and design guidelines for engineers to ensure consistent, intuitive interactions across the ecosystem.
Creative vision execution: Crafted prototypes, storyboards, and UX flows with Figma and Adobe Suite, collaborating closely with developers to ship interactive AR experiences.
Leadership: Presented design to C-suite level and compliance solutions to cross-org stakeholders (Technology & Digital, Studios, Legal), ensuring brand fidelity and IP compliance.
Enhanced design workflows: Introduced documentation and feedback loops that streamlined iteration and strengthened cross-disciplinary collaboration.
Built brand stories that stick: Developed logos, color palettes, typography, and imagery for NBC Sports, AdventHealth, Colibri, Sierra Space, creating visual consistency across digital and print channels.
Translated strategy into UX: Produced wireframes and layouts using Figma/Adobe XD, integrating user-centered thinking into brand design.
Revitalized a website experience: Conducted research, testing, and competitor analysis to redesign mobile and desktop flows, improving performance, usability, and CMS efficiency.
Elevated user interaction: Built high-fidelity prototypes with motion and interactive detail, reducing friction and improving engagement.
Built products that scale: Delivered responsive websites, e-commerce, and interactive experiences for clients in fitness, photography, music, and entertainment, with Webflow templates achieving 20.6K views and 1.5K downloads.
Translated client needs into experience design: Conducted UX flows, prototypes, and competitor research; optimized mobile-first user journeys to maximize engagement and lead conversion.
Managed projects end-to-end: Scoped work, coordinated timelines, and mentored junior designers/freelancers to deliver polished, functional products consistently.
Never missed a deadline, edited 100+ thumbnails and 300+ videos on Adobe Photoshop and Premiere Pro for fitness companies such as Gracie Barra.
Utilized Creative Cloud knowledge such as photo manipulation, retouching, removing objects, creative masking, compositing and more to convey desired idea and appearance for fitness thumbnails.
Edited demos, instructionals, promotional videos and fitness programmes. Dabbled with LUT adjustments, audio mixing, transitional effect, etc. to ensure the main objective was clearly received by the audience.
