OUTCOME
Designed a landing page that gave a member's stay somewhere to warm up guests before the booking engine, and taught the group a repeatable SEO research method.
FEATURES
Landing page design, SEO keyword research, Community workshop
Experiential Hospitality is a community of builders and operators creating and running world-class, one-of-a-kind destinations. In one of the meetings a member was struggling to get bookings. A few of us suggested a landing page separate from his booking engine, so guests could warm up to the stay rather than being dropped straight into a transaction. I designed it, and with my direction he implemented it on his site.
On a later call several members said they needed help with SEO, so I walked them through my own research method using answerthepublic.com — a keyword tool that surfaces what people are actually asking. It showed which demographic researches weekend getaways most, how much a pet matters to that decision, and where in Central Florida people want those getaways to be.